Global warming has never been more in the news. Increasingly, we're all becoming more aware of the need to become more eco-friendly and of the importance of plants in combating climate change. Yet, while we're recognising the benefits that creating more gardens can bring in terms of improving the natural environment, the fact remains that not everybody has access to an outdoor space that they can call their own.
城市生活是流行在许多水珠e, and with so many people living in apartments without even balconies or terraces, the opportunities for growing plants are non-existent, right?
Actually, no.
That's a misconception that Succulenty is setting out to correct, by raising awareness of the "Succuverse" - a whole new world of unique and special plants that anyone can grow, no matter where they live - succulents.
Wait a minute, you're saying... What on earth are succulents?
Succulents represent an ideal solution to bringing a little more greenery into our lives, particularly for those who have no outdoor spaces of their own. As they thrive in virtually every type of environment, succulents can grow indoors with minimal effort and low maintenance requirements, making them a perfect choice for anyone who has balked at the idea of pot plants in the past due to the onerous care requirements that they demand.
In short, if you've always loved the idea of growing plants at home but mourned your lack of green fingers, succulents are the ones for you!
Even better, succulents offer a host of mental and physical well-being benefits. Not only can they boost air quality by removing toxins from the air and releasing moisture from their leaves, but they also release oxygen, rather than carbon dioxide, during the night to promote better sleep. Succulents offer a host of medicinal properties that can benefit humans, including the ability to reduce inflammation, treat skin disorders, and reduce joint pain, and when it comes to mental health, they can improve positivity, productivity, and focus while reducing stress and reducing blood pressure. Now those are some really amazing plants!
The Succulenty brand has been launched by two friends,David FleurantandDev Chakravartiwho are passionate about this unique variety of plants, and who have made it their mission to not only provide a reliable source from which people can obtain these wonderful plants thanks to their partnership with local nurseries, but also to create an educational and supportive community for succulent lovers around the globe.
Only recently established during the Covid pandemic, when David realised the need to bring nature into the home during the extended periods of lockdown,Succulentyhas grown and continued to thrive and is changing the industry through the creation of the "Succuverse".
The Succulenty Mission
So, what's Succulenty all about? And what on earth is the Succuverse?
Succulenty's goal is to bridge the yawning gap that still exists between those who are already fans of succulents and those who remain unaware of the many benefits that these plants bring. Not only do David and Dev want to ensure that green-fingered enthusiasts from all over the world can find the very best plant varieties at an affordable price, but they also want to help educate and inform others who have yet to be initiated into the "Succuverse".
The timing of their enterprise is also highly significant - the long periods of lockdown during the global health crisis has made many people realise the importance of an appealing and healing indoor environment to both their physical and mental well-being. Succulenty is on hand to help people to recognise how simple and effective it is to improve their living spaces by introducing these easy-to-care-for plants.
An Internet Sensation
Far from only being a retail site, Succulenty has branched out into a social media hub that has attracted hundreds of thousands of followers from around the world. ItsInstagrampresence has recently hit 400,000 followers, and the numbers are increasing with every passing day. So, why is the Succulenty community such a hit?
David and Dev believe that the secret to their success lies in their brand mascots - The Succies. These fun and distinctive characters add a touch of childhood nostalgia to the brand and have helped to bring a more visual appeal to the brand concept.
The three Succies each have their own unique identities and personalities, and through their individualities, they express the various benefits that succulents can bring. Designed to be three friends, the Succie mascots are:
Reah- a bright-eyed and bright-green succulent with a unique power to release moisture into the air. The health benefits that she brings include healing for skin disorders, common colds, and sore throats.
Eve- a small but beautifully formed succulent who has a unique ability to improve focus and enhance memory. She particularly thrives in library and home office environments and is passionate about showing others how to arrange their succulents and create a lovely garden.
Brie- a chilled out, relaxed succulent whose unique power involves calming and relaxing the mind. She has the unusual ability to release oxygen during the night to improve air quality while humans are sleeping, and so her mission is to promote easy breathing for reduced stress.
David and Dev are convinced that it is these fun and characterful mascots that have helped their brand to become such an overnight success. Eager followers now visit the Succulenty page regularly to find out even more about the Succies and their Succuverse in frequent posts and educational and interactive content onour website. The creators of the brand are also overwhelmed by the sheer amount of feedback, messages, and suggestions that they have received from the followers, and they have put these ideas to good use to improve the industry in different ways.
The Future Of The "Succuverse"
It's clear that Succulenty has proven to be an unexpected success in a short space of time, and the brand continues to go from strength to strength. However, David and Dev have faced their own challenges over the past two years. The industry is a relatively unexplored one, and so their major problems have been sourcing high-quality succulents from around the world, safely storing them, caring for them, and, most importantly, finding the best people to care for them - of course, it goes without saying that such special plants need the best carers!
However, despite the challenges, the team embrace their task with passion and admit that they love their new business and have built an amazing网上的声誉。They are committed to guiding others through the art of caring for succulents and educating them about the many benefits that they can bring for health and well-being.
有鉴于此,Succulenty渴望建立its status as a go-to resource for everything relating to succulents. They're determined to create a therapeutic, engaging and safe space in which people around the globe can come together and share their passion for succulents. They're also dedicated to establishing their mascots, the Succies, as instantly recognisable characters that are household names. These will soon be available as NFTs within their own metaverse. With the overnight success of their brand, it's certainly possible that they can achieve this goal, maybe even sooner than they imagined!
And if that hasn't inspired you to go out and find out more about succulents, we don't know what will!